The Pretty Diana

Diana +

 The Diana camera is a simple, low-quality plastic-bodied box camera. The Diana takes sixteen 4 × 4 cm pictures on 120 film, leaving a large part of the film surface unused. Though often referred to as a toy camera, the term is somewhat misleading, as the Diana is fully capable of taking actual photographs. The term “toy camera” is often used to denote a very simple camera, and includes various basic vintage cameras as well. It is widely considered as an ideological predecessor of the 1980s Holga. Dianas are said to have a 50 % chance of light leaks & other photographic “problems,” which give such “flawed” photos made by the camera an individualistic character.

The Diana was first produced during the early 1960s in Kowloon, Hong Kong, by the “Great Wall Plastic Factory”. Crafted entirely of plastic, each camera cost about a dollar. As a mainstream product, the Diana was pretty much a failure – and was discontinued in the 1970’s. But like any superstar cut down in their prime, the Diana’s posthumous appeal skyrocketed. As a cult artistic tool of avant-garde and lo-fi photographers, it was a rousing success! They loved its soft & dreamy images, super-saturated colors, unpredictable blurring, and random contrast. Diana shots are raw & gritty, with a character all their own. They simply cannot be duplicated by any other camera on Earth! In short order, the Diana rose to prominence as one of the most treasured and sought-after cult analog cameras from the late 70’s onward.

Diana F+

Mini Diana F+